Brent Smart is Chief Marketing Officer at Telstra, Australia’s biggest telco and second most valuable brand. Previously he spent nearly 6 years as CMO at insurance giant IAG, where he led the creative transformation of the NRMA Insurance brand, picking up over 100 major creative awards and a coveted Grand Effie. He spent 20 years in the agency business, leading New Zealand Agency of the Decade Colenso BBDO and ending up as CEO of Saatchi & Saatchi New York where he worked on some of America’s biggest brands like Cheerios, Tide and Walmart. Brent originally hails from Melbourne, which is why he loves AFL and coffee, but now lives in Bondi with his wife and 3 boys who don’t love AFL so much.