Maximising customer engagement can be costly, time consuming, and highly frustrating when consumers hesitate. Listen in as Bri Williams demystifies the customer psyche and spotlights the importance of behavioural economics in marketing.

Make your marketing more impactful by knowing what makes your customers tick, click, and buy. Bri will give attendees a newfound appreciation of the human decision-making process from an evolutionary perspective, and how to leverage these behaviours to inform products and campaigns that outwit and outlast the latest trends.

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