The future of marketing begins in
FROM: HERE, TO: THERE IS COMING TO SYDNEY 23 JULY
FROM: HERE, TO: THERE IS COMING TO SYDNEY 23 JULY
What began in London is now an international event as FROM: HERE, TO: THERE makes its Australian debut in Sydney, Australia.
You’re invited to go on a journey out of the unknown and into the future of marketing as we know it. The FROM: HERE, TO: THERE conference shines a light on marketing’s next evolution with the technology, strategies, and products marketers today need to succeed into tomorrow.
Join hundreds of like-minded industry peers on 23 July at W Sydney for Mailchimp’s first flagship conference in Australia. Our 1-day event features a world-class lineup of panels, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce, plus one-on-one sessions with Mailchimp experts to unleash the full potential of the platform.
Janine Allis, founder of Boost Juice Bars and bestselling author of The Accidental Entrepreneur, joins our programme of industry powerhouses. She's spearheaded the launch of three additional nationwide brands, solidifying her reputation as a tour de force within business and brand development. Join us to gain invaluable insights on branding, innovation, and customer engagement from her wealth of experience. Learn how to infuse creativity and strategy for more impactful marketing helping to scale your business, personalise your approach, and foster lasting client and customer relationships.
When you start HERE, you can get THERE with the skills, knowledge, and strategies to see your marketing in a new light to take your business into the future.
SPEAKERS
AGENDA
Registration
Registration begins at 08:00 AEST, so it’s always a good idea to come before 09:00 AEST to get registered and secure a great seat before the talks begin.
Welcome to Country
Welcome to Country ceremony
Illuminating Tomorrow with Rania Succar
Illuminate the path forward for your marketing with insights from Rania Succar, Intuit Mailchimp’s CEO. Hear the latest research on the current state of play for Australian marketers and how Mailchimp can help prepare you for the future with new product offerings.
Speaker: RANIA SUCCAR
Your Marketing Advantage: Revealing Mailchimp’s Newest Innovations to Level Up + Q&A
Dive deep into Intuit Mailchimp’s latest tools and enhancements in this product demo. Come away with tips to help implement these features into your marketing strategy and give your marketing the edge it needs to stand out in today’s competitive landscape.
Coming Soon
Announcement coming soon - watch this space.
Conquering the Click Conundrum: Tactics to Unlock Conversions and Promote Sales + Q&A
Maximising customer engagement can be costly, time consuming, and highly frustrating when consumers hesitate. Listen in as Bri Williams demystifies the customer psyche and spotlights the importance of behavioural economics in marketing.
Make your marketing more impactful by knowing what makes your customers tick, click, and buy. Bri will give attendees a newfound appreciation of the human decision-making process from an evolutionary perspective, and how to leverage these behaviours to inform products and campaigns that outwit and outlast the latest trends.
Speaker: BRI WILLIAMS
Lunch
We have catered for a variety of dietary requirements on site but please inform staff on the day of the event if you have specific allergy restrictions.
Next-Gen Marketing: How to Embrace Your New Marketing Assistant + Q&A
Get a firsthand look into the future as our panel explores AI's remarkable potential when working in collaboration with humanity and how to make the most of it as a marketer. Marketers will hear how to leverage AI as an assistant to increase efficiency, maintain stronger relationships with customers, and scale the business. Apply these insights to unlock AI as an extension of your marketing capabilities.
Speaker: DR. AYESHA KHANNA
Speaker: RYAN BODGER
Speaker: HOLLY RANSOM
Speaker: STEPHEN SCHEELER
Ahead of the Curve: Transformational E-Commerce Strategies + Q&A
E-commerce expert Lisa Jones relates to attendees on both a professional and human level. In this session, she will help you refine and refocus your e-commerce approach for greater efficiency and consistency, while meeting your customers’ needs.
Pick up invaluable tips to improve your strategy and scale the business, while avoiding burnout from the fast paced industries of marketing and e-commerce. Feel confident in your strategic decision making skills as a marketer, helping you identify strategies that work, and are adaptable in an ever-changing landscape.
Speaker: LISA JONES
Commerce & Comedy Collide: Fireside with Janine Allis & Hamish Blake + Q&A
End the day with a boost and tune in on this magnetic conversation between two icons in entertainment and retail: the quick-witted Hamish Blake in a fireside chat with retail entrepreneur Janine Allis.
Drawing on her wealth of experience, Janine discusses how vision and strategy help achieve synergy between product offerings and marketing campaigns, as well as her observations on the evolving business landscape. Each bringing their unique perspective, they will both share how they create engaging and personalised experiences for their audiences and customers alike, giving marketers in-depth insight on fostering connections that last.
Speaker: JANINE ALLIS
Speaker: HAMISH BLAKE
FAQ
Our annual conference is on 23 July 2024 from 09:00 - 19:00 AEST.
Registration begins at 08:00 AEST, so it’s always a good idea to come before 09:00 AEST to get registered and secure a great seat before the talks begin.
Speakers will be taking the stage at 09:00 AEST and will continue all-day throughout the conference.
W Sydney is centrally located and is near Town Hall Light Subway Station and Town Hall Train Station.
W Sydney
31 Wheat Road, Sydney, NSW,
Australia, 2000
W Sydney is centrally located and is near Town Hall Light Subway Station and Town Hall Train Station.
W Sydney
31 Wheat Road, Sydney, NSW,
Australia, 2000
Limited valet parking is available for in-house hotel guests at AU$90 per day with advance pre-booking required via w.sydwh.concierge@whotels.com. Maximum vehicle height is 1.7m. There are numerous nearby paid off-site parking options available.
Individual Standard - AU$249 /per person
Group Standard - AU$200 /per person
Group passes are available at a discount for those in parties of 4 or more. To purchase a group pass, register and choose Group Pass (4+ guests) then specify your group size. Each pass is given a 25% discount.
Remember, when you select a group pass, you are automatically included. Other attendees in your group are responsible for completing their own registration details. Select “COPY LINK” to share the registration page for others in your group to complete. Please note that they will not be required to enter payment information.
We understand plans can change. You can transfer your pass one time to someone at any time 48 hours prior to the event. Please click here to start your request.
If you wish to cancel, you can receive a full refund on your pass until 12 July, 2024. After 12 July, 2024, we will only provide a refund if you request a refund within 24 hours of purchase. We will be unable to provide refunds after any pass purchased at 23:59 AEST on 19 July, 2024.
Of course! Networking is a major reason to attend this year’s conference. There will be opportunities to network throughout the day and all guests are encouraged to stay for the 90 minute networking session at the end of the event.
Yes, there will be a variety of food and drinks available throughout the day.
We have catered for a variety of dietary requirements on site but please inform staff on the day of the event if you have specific allergy restrictions.
Seating in the atrium is first come first served. Due to our increased capacity, there will be enough seating for all our guests.
If you have accessibility requirements on arrival, please let a staff member know so that we can best assist you.
Whether you’re an experienced marketer, agency staff, or part of an e-commerce business, everyone in our audience will benefit from the insights, strategies, and products marketers today need to succeed tomorrow. To help you get there, please feel free to copy and paste the below email as a template:
Dear [insert name of supervisor],
With myself and the team in mind, I came across Intuit Mailchimp’s upcoming conference, FROM: HERE, TO: THERE, which I thought could be a really valuable learning opportunity. The one day event on the 23 July at W Sydney includes keynotes, panels and Q&A sessions from highly esteemed marketing professionals and business experts, with networking and 1:1 meetings with Intuit Mailchimp experts.
I believe the day will provide practical tactics alongside other key insights that will benefit our marketing strategy and positively impact our business as well as inform decision making. May the pass may be considered as an educational credit and therefore a work expense?
Thanks,
[Insert name here]
